Signwriting Is An Art
When it comes to signwriting for a business, it can be an opportunity to get creative and really let the ideas flow. Whether that is a shop sign, a banner or a billboard the possibilities are endless when it comes to design. This can be key to attracting customers and standing out from the crowd.
This a guide to some of the most creative ways in which signs have been used by businesses to get people’s attention.
Post-It-Note “Will & Kate” Billboards
In 2011, the UK was gripped by royal wedding fever as Prince William prepared to get married to his girlfriend Kate Middleton. It was the biggest media event of the year. In order to take advantage of this, Post-It-Notes decided to put up a series of billboards wishing the royal couple happiness and a long marriage together. Wherever people went in London they were confronted with these billboards. It is safe to assume that people in the capital began absent-mindedly putting Post-It-Notes on the shopping list after seeing so many of the adverts.
Catch-A-Flave Ice Cream @ Disneyland Neon Sign
The Catch-A-Flave ice cream shop on Paradise Pier at Disneyland is a great example of a sign which really screams for attention. The beautifully crafted neon sign is an inventive and memorable advert for the counter-service shop, featuring swirls of neon colouring to get people’s mouths really watering.
When it lights up it acts as a colourful beacon hinting at the wonderful flavours being served at the shop.
It is one of the most iconic signs in the world. However, it also happens to be one of the simplest. Simple equals effective according to the expert sign makers at Total Sign Co. The famous Hollywood sign was originally created in 1923 as an advert for a real estate development. However, the executives at the local movie studio were so impressed by the sign that it was left in place. Over the years the sign has featured in countless films and has also been depicted in designs by several artists.
“Welcome To Las Vegas” Sign
The best signs are an effortless indicator of what they represent. The famous “Welcome To Las Vegas” sign is just like the town itself: brash, gaudy and totally over the top. In the land of 24 hour casinos and 24 hour marriages, the sign is the perfect welcome to visitors who flock there from all over the world.
Colorado State Patrol “Tailgating Isn’t Worth It” Billboards
In an effort to reduce road deaths in Colorado, the state police came up with a novel way to grab motorists’ attention and shock them into keeping a safe distance from other vehicles on the highway. These unique concertinaed billboards gave off the impression of a car having slammed into the back of a lorry at high speed. That certainly is an effective way to get motorists to follow the rules of the road.
Sometimes it pays to think outside of the box when it comes to signmaking. Hopefully these examples will inspire other people to dream of grand sign designs.