5 Fast and Easy Real Estate Marketing Ideas
With over a million members of the National Association of Realtors (NAR), realtors must do everything possible to gain new clients and increase their revenue. The competition is more robust than it has ever been.
To get a jump on your competitors, it is crucial to improve your real estate marketing skills. Advertising your skills as a real estate agent and putting the properties you have available in front of potential buyers is what is going to make you a success in the real estate business. The following are some real estate marketing ideas to help you get ahead of your competition:
Create and Utilize Social Sites
Top realtors utilize all the big social sites, like Facebook, Instagram, Google+, and Twitter. Facebook has over 2.4 billion users. Twitter has 330 million. Google + has over 200 million. Getting your share of followers is as simple as creating a profile and showing them what you have available.
Daily posts will bring prospects directly to you by promoting your current listings and providing prospects information on the buying and selling process. However, it is also essential to add social sharing buttons so that others can share your posts and properties.
This will allow your listings to get in front of even more people online and more prospects in your community.
Make Use of Technology
Technology is a big part of why some realtors succeed more than others. Make use of what is available to you and, if you don’t know how to do it, invest in learning how to or hire someone to do it for you.
Create a virtual tour of your listings to give potential buyers are the better feel of the property. Utilize drones and take a video of the property from above. This aerial view will give your listings an edge over those who don’t use current technology and is a must when marketing for real estate.
Create Free Seminars
Everyone likes to get something for free, and homebuyers are no different. Offering free seminars on the home buying process will give your business a boost.
Whether you want to hold this seminar in person or in an online meeting place, like Zoom, you can get the word out that you are the realtor to go to for the most up-to-date information. However, to make this idea work, you must be sure that your information is current and relevant to their needs.
Improve Your Branding
Of all the real estate advertising ideas, branding is often the most difficult to comprehend. Think of branding as your symbol.
Anytime a prospect sees this symbol; you want them to think of you. Put your brand on pencils, notecards, keychains, and calendars and pass them out to everyone in your community. The goal is to have anyone who thinks about real estate to associate it with your name.
Create Content for Lead Generation
Leads are an essential aspect of growing your business, and all the top realtors use lead generation as part of their marketing for real estate. You can easily do this by offering quality content on your website.
Articles discussing how to buy a home, what must be done to sell a home, and issues that may come up before the sale is complete is a great way to get leads. Once they opt-in to receive emails, you simply provide them with new content on a regular basis.
When they are ready to buy or sell, they will already have your name in front of them. It is one of the most useful real estate advertising ideas and one of the easiest.
Reach Your Audience & Grow Your Property Management Company!
With a significant amount of competition, realtors must take control and determine which real estate marketing ideas are going to get them to the front. If your business handles rentals, be sure to include apartment marketing ideas in your strategy.
Do not overlook anything as a possibility of bringing in new clients. In today’s competitive market, it pays to give everything a chance. The above real estate advertising ideas are simple and easy to implement. Even if you start with just one of the real estate marketing ideas, you are guaranteed to notice a difference in a short period.